Behind the MSP Backup Solutions Landing for WholesaleBackup
This new MSP landing page WholesaleBackup kept me busy for a little while mainly because of the shear magnitude of it. It’s fairly long due to the amount of important information packed into it. It explains clearly how Managed Service Providers (MSPs) who partner with WholesaleBackup can start offering secure offsite cloud backup services very quickly, using their own private labeled software, and expand their service offerings to new business sectors, because the software meets strict security compliance laws such as HIPPA.
Most of the information is depicted via repurposing and customizing vector graphics using Adobe Illustrator that were licensed from Adobe Stock.
The blue and yellows used throughout convey trust and high technology. Reminding me of The Managed Service Providers (MSPs) I’ve talked to over the phone WholesaleBackup (some of the brightest minds out there).
The stylized artwork used on the design is flat, clear and fun allowing for focused distinct compositions while remaining trending and possessing a modern look and feel.
To help tackle the length of the page issue, jump link anchors were created at the top for quick and easy navigation so visitors could jump down to specific sections quickly.
Conversion sections helped break up the pages sections also, making a fluid transition from reading information to getting started on a free trial of the backup software.
The page is supported by endorsements from some MSPs who are seeing real benefits from going with WholesaleBackup. Those were not furnished. I had to actually email these guys and ask for them, and they kindly obliged.
I’ve been using the WordPress Avada theme for about 3 or 4 years now, it’s really done a great job of staying updated and the new Fusion patcher is awesome, which allows for incremental updates to the packages rather than having to reinstall the entire theme, which can sometimes go sideways on you.
Primary though the ability to save and reuse sections it great, the starter templates are pretty good, adding custom CSS is now native to the page, so additional plugins are no longer required.
The fusion builder UI for creating the page with custom elements is pretty smooth, where others I’ve seen are a little clunky.
Lastly page was fully SEO optimized for reaching the target audience using fine combed on-page SEO techniques. The flagged warning was from a 302 redirect originating from a chat client used to talk to visitors on the site and can’t be removed.
I created ad campaigns on Adwords, Bing, Facebook and Twitter for targeted delivery with URL tracking to measure the performance across the those channels.
While also working to grow the page organically, through answering questions in appropriate places where people are talking about the topic of backup software options for MSPs.
Currently the page performs rather well, it’s still gaining momentum, and I’m really happy with the progress made in such a short time.