Ryan Kite

I architect and build systems, often greenfield, end to end, at the intersection of technical SEO, AI, and e-commerce, in whatever stack the work calls for.

Right now, I lead AI engineering for the SEO Product team at a $1B+ industrial e-commerce company.^[1] That includes ReviewSynth, an agentic pipeline that turns raw customer reviews into AI-synthesized content across hundreds of thousands of pages in more than 6,000 categories, and the implementation architecture behind the Industry Pages Framework, which generates and maintains dedicated pages for 1,000+ industries the business serves.

Underneath all of it is a mass-publishing platform I built and maintain. It generates and publishes content across hundreds of thousands of pages on its own, with judges and editors that check every page against set criteria before it goes live, and a human in the loop wherever it’s needed.

The channel I support cleared $87M in Q2 this year, up from less than $10M when I joined four years ago. Not solely my doing, but a direct result of the systems we’ve built since. Most of what I do today comes down to E-E-A-T: making sure customers land in the right place and find what they need, and making sure AI and crawler systems recognize that the content is the right match too.

More on how I got here: About. Recent and active work: Projects. What I’m building and thinking about: Blog.