Acrowood is a heavy equipment manufacturer located in Everett, WA with a rich history that dates back to 1892. Acrowood focuses on wood chipping and debarking for the saw mills and the pulp and paper industry. Their customers are worldwide and they continue to grow and expand.
My role is to move them to a WordPress platform with a full site redesign that is mobile friendly, while maintaining SEO value and Google rankings. In addition to enhancing the overall SEO strategy of the site.
China is a large consumer of the Acrowood products so language and translation was also a consideration that needed to be factored in. Also implemented a system that would collect emails from interested site visitors to request downloadable product content.
This project allowed my use the WordPress as a mobile friendly content management system, custom designed fluid grid layouts using HTML, CSS and jQuery, SEO tools and Google Analytics, and managing the hosting.